social MEDIA & BRANDED marketing
As an experienced Social Media & Marketing Manager, I partner with prominent U.S.-based companies to develop innovative digital and marketing strategies. My expertise includes leading comprehensive social media marketing initiatives and managing content development across platforms such as Instagram, Facebook, Pinterest, Twitter, and TikTok.
I have collaborated with esteemed clients and brands across various industries, including wellness, music, art, fashion, tech, travel, and entertainment. With a profound understanding of each industry's unique requirements, I consistently deliver impactful campaigns that resonate with target audiences and achieve exceptional results.
NASA SPACE APPS
As a Communications Specialist for NASA Space Apps, I drove global awareness and engagement for NASA's renowned hackathon. Through strategic communication, I promoted Space Apps initiatives, managed social media channels, and crafted impactful narratives to showcase innovative solutions in space exploration. My role focused on amplifying community engagement and highlighting collaborative achievements across digital platforms.
tivo
I led social media strategy and content creation as a Social Media Manager at TiVo, focusing on enhancing brand presence and engagement across platforms. Collaborating cross-functionally, I executed integrated campaigns, monitored performance metrics, and innovated to amplify TiVo's digital footprint.
Wellow Socks
As a freelance Social Media Manager for Wellow Socks, I spearheaded digital strategy and content creation to elevate brand presence and engagement. Crafting compelling campaigns tailored to Wellow Socks' identity, I managed social media platforms, curated engaging content, and executed targeted advertising campaigns. Through analytics-driven insights, I optimized performance and fostered a vibrant online community, driving brand awareness and customer loyalty.
NIKE
As the Senior Marketing Associate for Create & Cultivate, I executed and managed the LA13.1 campaign for Nike. I developed the copy and aesthetic for the newsletter and social media assets and oversaw their execution and management.
DISNEY
As the Senior Marketing Associate for Create & Cultivate, I executed and managed the Polka Dot Summit for Disney. I was responsible for developing the aesthetic and copy for the newsletter and social media assets. Additionally, I executed the newsletter, social media, and website assets for the entire project. I also assisted with planning and managing the 2-day event.
SHOPBAZAAR
Developed a newsletter in Adobe Dreamweaver using HTML for Harper’s BAZAAR's shoppable site, ShopBAZAAR.com. This, along with several other newsletters I created for the brand, was distributed to over 500,000 subscribers.
BANANA REPUBLIC
As the Senior Marketing Associate for Create & Cultivate, I executed and managed the Everyday Superheroes campaign for Banana Republic. I developed the aesthetic and copy for the Banana Republic newsletter and social media. Additionally, I oversaw the execution and management of the newsletter and social media content.
microsoft
Collaborated with the CEO on a strategic partnership with Microsoft. I executed and managed the project across all marketing platforms, including the website, newsletter, and social media (both organic and paid). Additionally, I wrote the copy for the newsletters, social media, and website. I also developed and executed a comprehensive report detailing the project's KPIs, successes, and recommendations for future improvements.
reflection music group
From 2021 through May 2022, I led all social content initiatives for RMG across Twitter, Instagram, Facebook, and LinkedIn. My responsibilities included writing copy, creating and editing images, posting content, managing brand partnership content, and strategizing based on analytics. Additionally, I managed paid advertising campaigns.
chobani
As the Marketing & Social Media Manager for GoldieBlox, I executed and managed the DIY x Chobani campaign. I developed the aesthetic and copy for the Chobani newsletter, social media, and website assets. Additionally, I oversaw the execution and management of the newsletter, website content, and social media content.
nintendo
As the Senior Marketing Associate for Create & Cultivate, I executed and managed the Galentine’s Day campaign for Nintendo. I developed the aesthetic and copy for the Nintendo newsletter and oversaw the execution and management of the newsletter content.
netflix
Collaborated with the CMO on concepts and ideas for a strategic partnership with Netflix. I executed and managed this project across all marketing platforms, including the website, newsletter, and social media (both organic and paid). Additionally, I wrote the copy for the newsletters, social media, and website. I also developed and executed a comprehensive report detailing the project's KPIs, successes, and recommendations for future improvements.